aha module 3

Module three was short and sweet. We were able to hear about fear and humor based messages and their effectiveness. I felt that the three most important moments from module three were: Gain/loss framed messages, humor based messages and branding. framing health messages in either gains or losses influences the behaviors that people adopt. Loss framed messages are more effective when promoting illness-detecting behaviors such aS screening, but gain framed messages are more effective when promoting health-affirming behaviors such as prevention. The next important lesson I got out of module three was the importance of humor based messages. These are usually effective when there is not much at stake and would be good avenues for specific health behaviors that may not have a behavior change that would be difficult to modify. Finally, I felt branding was also important. Branding has become essential in advertising and public health/health promotion needs to be "branded" because we are essentially selling behaviors we want people to adopt or modify in order from them to lead "healtier" lives. Last week when I bought some carrots, I noticed the new brand "Fruits and Veggies, More matters" as opposed to the older more familiar 5 a day campain. As Sheila mentioned, this was not a very wise move beacuse the new campaign has to re-establish itself and become its own (newer) brand which maybe confusing for those who have familiarized themselves with the other campain which I too thought was interesting, but I am strating to recognize the brand on other products and wonder if this new strategy will be effective!