goodbye module 3

Module 3 included a lot of valuable lessons borrowed from more commercial areas about how to more effectively deliver a public health message. As the VERB article points out, huge sums of money are spent on researching and developing the most effective advertising methods in this realm; I think it's important that public health agendas--which typically have a much more limited budget--borrow the lessons of media branding and strategy, when applicable.

I found the reading on the usage of humor really interesting, though slightly outdated. The Tversky article was interesting for two reasons--one the whole framing thing as it pertains to gain/loss is fascinating from the human behavioral standpoint. Also, as I was reading it, I had a total case of deja vu. . .almost as if I'd heard this somewhere before. . . hmm, yes! After a little googling, I realized that I'd actually taken a class from Professor Tversky about 10 years ago. Not sure whether I should be impressed or horrified by that recall percentage. Sigh.

Anyway, as for takeaways from class, the feedback from our group presentations, which we received this week was really helpful, as was the real world example of meetings in Sac-town, in which the agenda could be thrown off by one long winded individual. Concise-ness (it's late. . .I made that word up) is key. Oh, and speaking of presentations, kudos to the cancer group for really getting into their project with the bone marrow drive opportunity. Way to get into it.

Hope everyone had an awesome Spring Break. See you all soon.