End of Module 4- Methods and Channels:

Top 3 insights:

1. Creating a social marketing campaign that people like and relate to takes a lot of time preparing and fine tuning the message and campaign. There is a lot of focus groups/talking to the people you are trying to reach to change their behavoirs to understand what appeals to them and what does not. The drunk driving presentation in class is a great example of this. I thought the video of the man that got paralysed was very powerful, however, the people that drank and drive it did not have any effect on. Now the question is what could actually make them change if something like this does not even bother them?

2. You need to prepare extensively for the media. You need to know the material, who to refer the media to if you are not an expert in a certain area, you need to anticipate the questions they are going to ask and have a good, well thought out response prepared before hand. This will make your campaign go much smoother and the coverage will reflect better on your organization when you come prepared.

3. Pairing your company/product/ program with organization or having the other organization endorse you could be very benifical to both of you. Like the Freimuth article in which Kelloggs and NCI had a partnership in which Kellogg got the message out about nutrition recommendations through advertising and NCI endorsed Kelloggs as a good choice for nutritious breakfast. I however, do not appreciate the misleading advertising that goes on with some foods- example- "these chips have the daily recommended amount of fiber" but fail to mention that they have 3 times as much sodium and fat as recommended for the whole day. However, partnerships can be benificial to your cause.

Lanny Mommsen