Time for module 4. After a few awesome individual extra credit presentations (great job, gals!), there was a little talking, and a little time for group work.
The Friemuth article provided some food for thought and was a good example of how commercial brands and prevention campaigns can merge in a mutually beneficial way. As opposed to most advertising campaigns, which attempt to promote one specific product, the NCI (National Cancer Institute) and Kellog's campaign was designed to raise awareness about the dietary benefits of all whole grain cereals.
Our group has quite a bit of project work ahead of us for the group projects, but I know it will all come together with a bit more hard work. On a personal note, I'm in Tuscon at Ironman training camp this week, getting my @** handed to me on a daily basis by some of the top triathletes and cyclists in the world. Fun but exhausting!
Have a great weekend!
Katya
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