The Miller article was rather academic, but far more interesting. This qualitatively designed study looked at the ways in which local news reported health disparities, and found that this issue was often ignored because it was perceived as being "unpalatable" for the audience. It also attempted to explore an underlying issue that I've always found pretty fascinating--how is it that certain health topics get more than others? The correlation between prevalence and media coverage is often rather weak, and sometimes it's easy for consumers to get the sense that the media is just "selling" us the hot button health topic of the moment.
The guest lecturers the last two weeks were both interesting--I really liked Rob's presentation style--I found him to be a very effective and personable speaker.
In other news, still revising Project I and working on pulling an ad together for the extrovert sector for project 2. Here's a cute little video I found that encourages both exercise and healthy eating behaviors to kids:
Change4Life TV advert from Gabriel Fleming on Vimeo.
On another note, a recent article I read about the termination of the VERB camapaign sort of saddened me. They've had tremendous results, and the studies show that a huge percentage of kids were influenced by it. It seems it's "shortcomings" were that it did it's job too well--at least in terms of focusing on it's target market. While close to 90% of kids reported being familiar with the ads, very few adults were aware of it because of the media channels--largely Nickelodeon and other very kid friendly programming. This unfamiliarity among adults (the article argues) ultimately led to it's downfall. Hmmm. Talk about added challenges of working with a young demographic--not only do you have to get your target audience to not only see and embrace your message, but also talk to their parents about it at the dinner table? Yikes!
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