After finishing this week’s lecture, module one has come to a close. In last week’s lecture, we discussed formative research and its importance. I thought the Pinkbook and Diabetes handbook readings were fairly straightforward compared to other readings we had and they reinforced many topic s we discussed in the previous lectures. Of all the readings, I particularly enjoyed Maibach and theory at a glance. I felt that Scholten and Bandura were a little dense and hard to read through, but after reviewing them in class; I feel I have a better grasp of them.
The first key insight that came from this module was defining health communication. We have all heard of health communication, but I think that disseminating a message is the most crucial part of health communication because you need to know your target audience, the target behavior, etc in order to disseminate it.
The next key insight was theory, while this goes hand in hand with health communication, knowing many theoretical frameworks can help shape your health communication message. Before taking this course or 661 I never really thought about the importance of theory and many other people may feel the same way, but as I learned, it is essential in any intervention.
Formative research was the third insight. So now that I learned of different tactics of Health Communication Theory like the 4 Ps now it is time to put our ideas to the test. By using formative research, we can decide on and describe the target audience, attempt to identify the factors which influence their behavior, and determine the best ways to reach them. Formative research also takes into account: behaviors, attitudes and practices of target groups.
These three insights also seem relevant to our group project as we are interviewing the target audience and gatekeepers to gain a better understanding of our target audience to gain knowledge of their perceived barriers, attitudes and beliefs.
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