audience segmentation

Last week's class on audience segmentation was interesting and I learned important skills that can be used in interventions to understand the target population.

I thought the PRIZM was really interesting, I always automatically gave my zip code in the past at stores without really thinking about what it was used for. I put in the zip code for sdsu "92182" and the most common PRIZM segments were
"American Dreams"
"Big City Blues"
"Multi-Culti Mosaic"
"Urban Achievers"
When I typed in my own zip code at home (Chula Vista), the descriptions were very different. The only common segment was "American Dreams" This is definitely a good marketing tool to determine what kind of products people from different areas would be interested in.

It was also really interesting to see how audience segmentation was used in the TAAG project. Especially since we are also targeting adolescents in our intervention of 6th-8th graders. It will difficult to attempt to place them in segments that ideally should be mutually exclusive, since I think many kids would see themselves fitting into multiple categories. I think it will be interesting to see how the kids in our target population view themselves. "Nerds/Geeks", "Ghetto", "Sporty", etc.